For love or Money
Many of my artist friends and I are struggling with making a living. This seems to be a trend throughout history for many artists. Almost every one of them has said that the art they make for the public is not the art they truly believe in and they sell this "marketable" art to support their "unmarketable" art. There are cases of selling the work that we hold sacred but they seem to be few and far between. We are constantly in a position of compromising between the work we truly beleive in and making work that we hope will have market value. At the same time it is a struggle to create art that is free from marketability. In the film industry it is a common practice for film-makers to make trashy blockbusters in order to fund the films that they truly hold sacred. These films are always a huge gamble and they know they may not make any money. But since they are paid for the film-maker is free from worrying about the marketability of the film and are not influenced by having to sell the film to the public. Some of these films go on to be "cult classics". Why would one want to make art that does not sell? Why does the public not want to support the art that the artist holds sacred? Why does non-confrontational mindless work fill our office buildings, public spaces, movie theaters, music halls, etc..